Marketing is a discipline or a part of the management process which revolves around satisfying the requirements of the customer and bringing profit to the company at the same time. Although marketing is difficult to be defined, it has reached a high level rapidly but still, it cannot be defined. Sean Abbott Marketing definition is one such where the idea of marketing has been responsibly defined.
Marketing is not a new concept. It is defined differently by different people. Even in the developed world and stable organization, marketing is misunderstood. The activities of marketing involve selling a product or idea, market research, and analysis, advertisement and promotion, etc.
Importance of marketing
For a business to stabilize and work, marketing is one of the most important things. The key reasons which tell why marketing is important are:
- Marketing is useful for customer education. It brings awareness of a product to the customer. For anyone to buy a product they have to take a keen interest in the product. Marketing helps to inform the customer about the company’s products.
- Marketing helps the small businesses to give a leg up so that it is equal to the bigger brands and companies.
- Marketing helps to sustain the presence of a company. It allows companies to maintain a long-lasting and healthy relationship with the customers.
- Marketing helps the companies to sell their product so that they earn a profit.
- The strategies of marketing help businesses to grow and stabilize themselves.
Scope of marketing
The process of marketing is extensive. The demand and supply chain can be satisfied with marketing. One may find in-depth knowledge of marketing at Sean Abbott Marketing. The process of marketing allows organizations, institutes, political parties to maximize their effectiveness. There exists a wide variety of marketers and potential consumers. Marketing allows the exchange of goods and services with money. The transaction is the essence of marketing.
Marketing involves activities to facilitate exchange according to the customer’s requirement and generate profit
Conclusion
The explanation of marketing may be huge but it retains the concept of buying and selling products and also maintaining a healthy relationship with the customers. The main motive of marketing is generating profits by identifying the needs of a customer and developing products according to the needs. One can learn extensively about marketing at Sean Abbott Marketing. Marketing focusses on promoting the product effectively so that the customers know about it.
