Advertising on Facebook is an integral part of social media marketing that has proved its merits in driving traffic to websites and boosting business. However, many businesses shy away from advertising on Facebook which in turn, limits their business potential.
There are many assumptions that the experts of digital marketing services hold to be utterly wrong. Today, we want to debunk some common myths about Facebook advertising so that you can give new wings to your business.
5 Common Myths about Facebook Ads: Debunked
- People don’t Interact with Ads
While people tend to skip ads on YouTube, Facebook tells a different story. Facebook reports that 2.14 billion people can be reached through ads (source: SMPerth).
Facebook ads can be used in multiple ways:
-
- For retargeting the people who have interacted with your business earlier.
- For improving brand awareness.
- For targeting people who belong to the similar demography of your target audience. This can be done by leveraging a lookalike audience filter.
- Facebook Ads are Ineffective for B2B Companies
This myth largely affects the potential of any business belonging to the B2B domain. With time, the distinction between B2B and B2C is fading and sticking to the traditional concept that B2B companies need to have a grim approach will bring more harm than good.
Done right, Facebook will turn out to be the most effective social media channel for B2B businesses. Facebook allows you to target users by the industry where they work, demographic, employer, annual income, job title, office type, and so on. Further, we have already talked about a lookalike audience that helps you to automatically find out people similar to your clients.
All these help you to reach a client base that has a high potential to interact with your ads and even convert.
- Sponsored Content Must Have Human Images for Better Interaction
While a human figure often brings warmth, this is not essential for every ad. Instead of using random human figures for the sake of using, it’s better to curate the ad with the elements that suit it the best.
For instance, if yours is a driving school or a real estate consultancy, you may use a driver or consultant on your image. But if you own a home decor business or a bakery, showing decked up rooms or food items will work wonders for you.
Therefore, instead of adopting a one-size-fits-all approach, it’s better to adopt a custom strategy for your business. You may engage professional social media marketing services to create out-of-the-box posts.
- It’s Important to Retarget All the Site Visitors with Each Ad
We mentioned that retargeting ads are highly useful for businesses but should you retarget everyone who visits your site?
The answer to this question is a resounding ‘No’. different people lie at different steps in your sales funnel. Therefore, you need to segment them and reach them with unique ads.
For instance, a set of audiences may have bounced after scrolling a little on your home page. Another set may have added some products in the wishlist or shopping cart but didn’t make a payment. These two sets of audiences need different types of motivation from your end to convert.
The importance of ad personalization cannot be over-emphasized. If you want to make the most of your resources, pay attention to segment your audience based on their activities on your site and curate custom ads for them.
- Limited Page Likes is a Warning Sign
While a huge number of page likes is good news for every brand, you need not be stressed if your page likes are low. Many often, business owners assume that getting lots of page likes will be effective as their posts will reach many people. But this expectation may not turn into a reality for two reasons:
- With so many posts flooding the timeline, even the people who like your page may not see the ad if you don’t boost it.
- Often, people like random pages without having any intention to subscribe to the service or purchase products. Therefore, mere page likes may not offer you any monetary value.
Instead, focus on major campaign objectives like app installs, conversions, website traffic, and so on. That way, your resources and efforts will be optimized in the right direction.
We hope that the blog has cleared your misconceptions. Now, it’s time to create some killer ads and give a boost to your business!
Got a thought? Share with us below.
