Every retail store is different from the others. However, every retail shop has one common goal: to attract customers. Not only to attract them but to convince and influence them to spend their money and buy the products. Business owners try everything from pleasant scents to soft music to create a good ambiance. But, most of them ignore an important aspect– the design of the store.
A retail store’s design, if done rightly, can be optimized to bring in more traffic. You can influence a person’s shopping habits through good lighting, engaging displays, good floor plans, etc. The bottom is: creating an attractive space is important. For the best retail shop layout, speak to experienced professionals like retail architects Stendel + Reich.
Retail store layout ideas to attract customers
- Visual merchandising.
You may have heard the term “window shopping” but never paid much attention to it. In reality, window shopping can be effective and turned into actual shopping if the display is attractive and influential. A striking window display can catch the shopper’s attention and make them want to walk into the store. Without it, they may just walk by the store without even turning their heads. You should place the hero product of your store on your display.
- Floor plan.
Creating the right floor plan is key to influencing customers’ shopping habits. You must plan carefully how you use each part of the available space. Every area of the floor serves a specific purpose. For example, the entrance to your store is where people close their umbrellas or take out the shopping list from their bags. This part should not contain any products on display but should be inviting and spacious.
- Slow down the customer journey.
Many customers often shop in a hurry and do not get a chance to look at all the categories of products. One of the most important parts of designing your store is slowing the customer journey by forcing them to look at different products before they leave the store.
You can create paths and loops through your stores to encourage this behavior with your best products on display. Even if they come in for two items, this trick will make them want to buy two more.
- Good lighting.
Last but not least, good lighting influences a shopper’s mind. Certain products look better in good lighting than in regular lighting. Additionally, you want to make the place look pretty and aesthetically pleasing for the best shopping experience.
